Capital Bank Launches Third Edition of “Deer Malak” School Initiative to Promote Financial Literacy
alwakaai news- Capital Bank has launched the third edition of its "Deer Malak” School Initiative, with activities taking place across several schools in Amman. The initiative introduces students to key money management concepts through interactive activities tailored to different age groups.
The initiative connects financial concepts to situations students encounter in their daily lives, encouraging them to think about their financial choices and the impact of those decisions. Through games, discussions, and practical activities, students are encouraged to ask questions, participate, and put what they learn into practice.
As part of Capital Bank’s corporate social responsibility strategy, "Deer Malak” reflects the Bank’s focus on financial literacy and aligns with the Central Bank of Jordan’s efforts to promote financial literacy and financial inclusion across the Kingdom.
Touleen Barto, EVP – Head of Marketing and Corporate Communications at Capital Bank, emphasized the importance of introducing financial concepts at an early age, saying: "Through ‘Deer Malak’ School Initiative, we seek to make financial literacy a practical and interactive experience that encourages students to think critically about the financial decisions they make in their daily lives. The continuation of the initiative for a third consecutive year reflects Capital Bank’s commitment to contributing to the development of a promising generation equipped with the knowledge and tools to manage their finances with awareness and responsibility.”
Barto added that incorporating financial literacy into the bank’s corporate social responsibility strategy reflects its commitment to broadening access to financial knowledge and helping students develop skills that will serve them throughout their education and later in their professional lives.
The initiative adopts interactive learning methods that encourage students to participate and explore different financial choices and their implications, making money management concepts easier to understand and apply.
Through the third edition of "Deer Malak,” Capital Bank continues to deliver financial literacy activities within the school environment, reaching students through an approach that combines learning with active participation.
